Wooden point of purchase (POP) displays are incredible marketing tools. When strategically placed on a sales floor, you can guarantee your products will stand out from the crowd. There are many advantages to using custom wooden POP displays, but the wood’s attractiveness and sensory appeal will ultimately be what draws customers to your displays.
Below, we review various types of wood that can be used for custom point of purchase displays.
Display Factors to Consider
When incorporating a custom wooden POP display for your products, there are a few important factors to keep in mind for your design. Consider the following:
- What is your budget?
- Does your budget include shipping costs?
- Will your display endure any wear and tear? If so, how regularly?
- Do you want the option to paint or stain the display?
- Does your display need to be easy to set up and break down?
These details will all come into play when deciding what the best type of wood will be for your display, as each material differs slightly from one another.
At Maine Bucket Company, all our products are manufactured from high quality cedar or pine due to their superior aesthetic appeal and long-lasting performance.
Best Wood Options for POP Displays
Cedar is a reddish-brown color with some light streaking throughout. It’s considered a softer wood, which makes it easy when transporting a display or moving it throughout a retail space.
Pine is a pale yellow or even white wood. Pine is notorious for its softness, making it a perfect option for displays that need to be transported, moved throughout a store, or regularly broken down and reassembled.
Ash is a hardy, heavy wood that is typically a white to light brown color. It has excellent bending abilities, making it ideal for custom POP displays that have more unique shapes, such as rounded edges. It’s not so heavy that it can’t be moved, so makes for a nice option when working with displays that need to be broken down and rebuilt.
Oak is extremely versatile, affordable and widely available. It comes in a wide variety of shades and colors, ranging from deep red oak to grey white oak, making it an ideal option for choice alone. Oak is solid and heavy, making it durable and able to withstand a decent amount of wear-and-tear.
Maple is a pale color with lots of beautiful grain shapes, though it can be easily painted or stained for additional impact. Maple is also a very heavy and durable wood, making it ideal material for high-traffic displays that may see a lot of wear. That said, due to its weight, using maple is a better option if your display is permanent and not one that needs to be regularly moved.
Contact the Experts at Maine Bucket Company
Maine Bucket Company has been a trusted wholesale manufacturer for thirty years, creating quality wooden point of purchase display products to meet all your retail needs. For pricing or questions about custom wooden POP displays, please request a quote today.